Prologis Europe’s most desirable locations by market. Source: Prologis
Prologis, the global leader in logistics real estate, released new research that examines why logistics customers in Europe choose certain locations over others. The report, titled “Customer Growth Strategies: Europe’s Most Desirable Logistics Locations”, also reveals which locations in the rapidly changing European logistics market are thriving.
Prologis Research and eyefortransport (eft) polled logistics operators across Europe between February and May 2017 and found that five main factors shape location selection in Europe: proximity to major consumption centres; regulatory environments; labour availability; transportation infrastructure; and total costs.
Among the report’s findings:
“It’s clear that a close and ready workforce and proximity to economic networks are crucial to logistics users,” said Dirk Sosef, head of Prologis’ research and strategy initiatives in Europe. “In this environment of logistics growth, policymakers should encourage investment in infrastructure and availability of a qualified workforce.”
Based on the report findings, Prologis gave “Top 100 Most Desirable European Locations 2017 Awards” to the best-performing locales in Europe at EXPO REAL in Munich on 5 October. The Netherlands scored high across the five factors that shape new location selection, with Dutch markets scoring particularly well for regulatory systems and multimodality—crucial drivers for markets that concentrate on pan-European distribution. With their high consumer density and well-developed transportation networks, markets in the Benelux and Western Germany scored high in the realms of proximity to major consumption centres and transportation infrastructure. Poland also did well in multiple categories, a sign that the Polish market is rapidly maturing.
The winners of the Prologis “Top 100 Most Desirable European Locations 2017 Awards” were:
The full report can be found at Prologis.
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