Opel’s roots go back more than a century. More than 110 years of looking confidently to the future, of putting all our energy into making your drive more rewarding. More than 110 years of passionate engineering summarized in the three words of our guiding principle: “Wir leben Autos”.
Opel is one of Europe’s largest automakers. It was founded by Adam Opel in 1862 in Rüsselsheim, Germany. Opel and its British sister brand Vauxhall sell over one million vehicles annually. In 2014 this made it the third-largest passenger car brand in the European Union. Opel is conducting the largest model offensive in its history and will introduce 27 new vehicles and 17 new engines by 2018. Opel has entered new segments with vehicles such as the compact Mokka SUV, the small lifestyle ADAM and the elegant Cascada convertible.
Headquartered in Rüsselsheim, the company has 12 plants and four development and test centers in eight European countries. Opel employs around 34,500 people in Europe, with more than 16,500 in Germany. Opel and Vauxhall are present in over 50 countries. In 2014 Opel/Vauxhall sold 1.095 million passenger cars and light commercial vehicles worldwide
The Opel Group GmbH was established effective July 1, 2014 as a sister company of Adam Opel AG. This new company is responsible for Opel/Vauxhall as well as all GM operations in Europe. The Opel Group Management Board and Chairman Dr. Karl-Thomas Neumann are also based in Rüsselsheim. The operative business of Adam Opel AG remains unaffected by this reorganization.
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